Cloverfield is a 2008 monster/horror film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. Prior to the film's release, Paramount Pictures carried out a viral marketing campaign to promote the film. The campaign included viral tie-ins similar to the Lost Experience. The film follows five young New Yorkers who throw their friend a going-away party on the same night that a gigantic monster attacks the city.The film is presented as a series of scenes (from the tape of a digital camera) obtained by the U.S. Department of Defense pertaining to Case Designate "Cloverfield", found in an area "formerly known as Central Park". The footage that comprises the rest of the film is shot under the context of a personal hand-held camera used by various characters throughout the film's events.
